The research process

The first part of the research project is founded on desk research and qualitative interviews. For our interview study, we have chosen two groups of respondents: trusted communication advisors and top managers (CEOs or equiva­lent). We are interested in creating new insights into their views on CEO communication and on the relationship between the trusted communica­tions advisor and the CEO with a view to point­ing out possibilities, dilemmas and best practic­es in their professional life.

We have interviewed 15 top managers and 37 experienced advisors with an average of 15 years’ experience in ad­vising top managers on matters of communica­tion.