The first part of the research project is founded on desk research and qualitative interviews. For our interview study, we have chosen two groups of respondents: trusted communication advisors and top managers (CEOs or equivalent). We are interested in creating new insights into their views on CEO communication and on the relationship between the trusted communications advisor and the CEO with a view to pointing out possibilities, dilemmas and best practices in their professional life.
We have interviewed 15 top managers and 37 experienced advisors with an average of 15 years’ experience in advising top managers on matters of communication.