CEO Communication

CEO Communication and the Future Communication Advisor

The University of Copenhagen and RelationsPeople have joined forces in a Danish research project that will improve our understanding of CEO communication and which character­istics will be most essential for future communi­cation advisors working with top management. We co-create the research project with top managers and experienced communication advisors to top management and on this website, we wish to share our findings with practitioners and universities outside Denmark.

The research project

About the research project

In 2018, we tasked ourselves with improving our understanding of CEO communi­cation and the future role of the trusted commu­nication advisor.

From both theoretical and practical perspectives, we have observed the increasing importance of CEO communication. In­ternally, the CEO must set a clear direction and enable optimum engagement at a time when most companies and organizations are experi­encing massive and radical transformation. Externally, the CEO needs to navigate the in­creasing demands of being a responsible com­pany, being compliant in an environment calling for more and more transparency, and meet the growing requirements of stakeholders and the media. The rise of digitization and the prolifera­tion of platforms and channels have enabled a variety of stakeholder group to be more active and engaged, both internally and externally. 

That calls for a deeper understanding of CEO communication and what kind of communi­cations advice is needed – and which character­istics will be most essential for future communi­cations advisors working with top management. This is was this research project is all about.

Read more about The research process.

Co-creation and the new research value chain

In this research project we apply a system of co-creation for research, through which we aim to active­ly collaborate with practitioners, create new knowledge and expand our understanding together. Our goal is to establish a knowledge-creating relationship where both practitioners and researchers are engaged in a joint endeavor to identify, analyze and develop solutions for relevant real-world problems and dilemmas. 

We do this by involving practitioners in the new research value chain where both researchers and prac­titioners employ their respective knowledge when discussing research questions, data, analyses and future practices during workshops and meetings.

Let’s talk!

Join the conversation

We are curious to hear from you if you have knowledge of analyses, cases or articles from which the research project can benefit. We are looking forward to hearing from you.